In this episode, Bart Egnal speaks with Scott Evans. Scott is the General Manager of Edelman, Toronto.
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Edelman's signature piece of IP is called the "Edelman Trust Barometer". This annual trust and credibility survey remains the most robust exploration of trust across business, government, NGOs and media, gathering perspectives from more than 34,000 respondents in 28 markets.
Listen in to learn how trust can be built as a leader, specifically in this uncertain and challenging time.
Here are some moments from the conversation:
What is Edelman (2:38)
Edelman Trust Barometer (4:04)
Leader's role in building trust (7:01)
People are actively craving leadership (7:13)
Technical experts more trusted than CEO (9:29)
Setting the vision (9:56)
How to start building trust in an organization (11:11)
A good CEO (12:03)
Edelman's values (12:35)
What do leaders do with their values? (16:40)
NBA EXAMPLE (18:12)
Risks of value-based leadership (19:17)
Pressure of transparency (21:41)
Edelman's role for CEOs (22:04)
Building community trust (23:23)
Interactions (23:31)
Speaking up internally (28:22)
Bringing up issues where value = action don't match (29:40)
Parting thoughts (31:06)
