In a data-driven economy, it can sometimes be tough to cut through the statistics and generate genuine connections with our audiences.
In this episode, we hear from Margo Gouley on how you can create better audience engagement by integrating Storytelling into your everyday interactions. With real world examples and concrete tips, this episode is a must listen for anyone seeking to have a lasting impact during their next communication opportunity.
02:15 - The Power of Storytelling
4:30 - Storytelling vs. Data
6:00 - Building Authentic Connections
8:10 - How Stories Drive Engagement
10:45 - Storytelling Framework
12:50 - Overcoming Barriers to Storytelling
15:20 - Structuring Your Story
18:30 - Personal Stories in Leadership
21:00 - The Role of Vulnerability
23:45 - Storytelling in Crisis Communications
26:00 - Aligning Stories with Organizational Values
28:10 - Storytelling as a Leadership Skill
30:20 - Examples from the Field
32:45 - Call to Action for Leaders
34:10 - Margo’s Final Thoughts
36:30 - Closing Remarks